What every e-merchant needs to know?
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CONDITIONS
THAT THE E-MERCHANT SHOULD FULFILL -
INFORMATION
YOU SHOULD HAVE CLEARLY POSTED ON YOUR WEBSITE -
PRODUCTS AND SERVICES
Information that should be clearly posted -
RULES
THAT APPLY TO THE ORDER AND CONFIRMATION OF ORDER RECEIPT -
ELECTRONIC CONTRACTS
FORM AND VALIDITY -
PROMOTION
WHAT SHOULD YOU KNOW WHEN YOU PROMOTE YOUR PRODUCTS AND SERVICES? -
OUR RECOMMENDATION
For a successful business
УСЛОВИ
Do you have an e-store or are you planning to launch one soon? This list can serve as a guide to what you should have posted on your website and what you should follow according to the Electronic Commerce Law and the Consumer Protection Law.
For an e-merchant to do its job and meet the requirements accordingly, it is important to know that:
May or may not have a physical store
It may or may not have a physical store in order to operate.
Work only over the internet
It can work exceptionally only over the internet.
No shift work required
It can be staffed by one-person 24/7 because the processes are automated.
No fiscal equipment is needed
If payments are made online, the e-merchant is not required to own fiscal equipment.
ИНФОРМАЦИИ
The information that should be clearly posted is usually found in the footer of the website.
*In accordance with the Article 7 paragraph (1) of the Electronic Commerce Law (Information and Commercial Communication):
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Name/title of the service provider
If it is an online intermediary company name and name and headquarters of the service provider or product seller
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Contact data
Headquarters/address/contact data (email address)
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Commercial register
In which the merchant registered if it is a travel agency, the license number should be indicated
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Data from the competent authority
If the service provider is subject to the obligation to issue licenses or other types of approvals
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Tax number
If the e-merchant is a VAT payer
In addition to this information, the information society service provider who performs a regulated profession is obliged to make the following information available:
*In accordance with the Article 7 paragraph (2) of the Electronic Commerce Law (Information and Commercial Communication)
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Data on the institution
In which the service provider is registered
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The professional title
And the country in which that title was acquired
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Reference to the professional rules
In the country in which he performs the activity and the method of access to them.
In addition, according to the Consumer Protection Law, which also provides for articles relating to e-merchants, every e-merchant on its website should display:
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Terms of Sale (or referred to as Terms of Purchase)
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Product return policy
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Form for withdrawing or returning a purchased product/service
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Privacy Policy
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Cookie Policy
*In accordance with the Article 7 paragraph (3) of the Electronic Commerce Law (Information and Commercial Communication)
The online seller is obliged to highlight the following information in a clear and concise manner:
Clearly marked (unambiguous) price of the product-service offered (including taxes or other costs)
Јасно истакната (недвосмислено) цена на производот-услугата која се нуди (со вклучени даноци или други трошоци)
Shipping/Delivery Costs
Трошоците за доставата/испораката
If there are other additional costs, they should be clearly stated
Доколку има други дополнителни трошоци да бидат јасно наведени
Every purchase is a contract between the merchant and the buyer. Basic elements of the contract are: price, performance of a service or delivery of certain goods.
In accordance with the Article 13 of the Electronic Commerce Law, the following rules apply to the order (unless it is about making an order exclusively by using e-mail or another form of personal communication).
When placing an order, the seller should enable the buyer to easily see the data and make corrections as needed.
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The price should be clearly displayed with all taxes included
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If there are shipping costs, they should be clearly stated
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The buyer should be able to easily correct the shipping data (if shipping is included)
The order and confirmation of receipt are considered received when they are available to the parties to whom they are addressed. The order should also be clear and unambiguous and should contain the information about the executed order.
The buyer, when placing an order electronically, is obliged to ask the seller to provide him with a confirmation of receipt of the order with a separate electronic message electronically and without delay.
The order receipt confirmation is sent by email and should contain:
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Order number
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Date
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Information about the seller (name, address, contact)
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Name of the purchased product/service
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The charged price is clearly and unambiguously displayed
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If it is an online intermediary, it is necessary to have the data for the online intermediary (mostly in the footer of the email message)
In accordance with the Article 20, the e-merchant is not responsible for erroneously entered data of the buyer as well as for the content of the information he stores if he did not know that there was an illegal action related to it. If he notices or finds out about an illegal activity, he should inform the competent authorities.
The offer and acceptance of the offer can be made electronically, that is, in electronic form. Contracts can be concluded electronically, that is, in electronic form. The contract in electronic form is considered concluded at the moment when the offeror receives the electronic message containing the recipient’s statement that he accepts the content of the contract.
*Commercial communication and unsolicited commercial communication from the Electronic Commerce Law (Article 8 and Article 9)
Companies may send commercial messages to potential or existing customers who have left their contact details and agreed to receive promotional messages. In accordance with the Article 8, it is necessary to keep the following information:
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To be able to identify from the message that it is a commercial communication
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To be able to identify the sender - the natural or legal person on whose behalf the commercial communication is made
For example, when a company sends an email with offers for products and services to end customers, it is a practice to include the following in the footer of every sent email message:
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The sender's name/title
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The address
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The email address at which the recipient can contact the sender
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Possibility for the recipient to be able to log out (unsubscribe) from receiving promotional messages in the future)
In accordance with the Article 9 on unsolicited commercial communication, the sender may send promotional messages only with the prior consent of the recipient (in accordance with the Electronic Communications Law).
Hiding information is harmful!
Hiding information is harmful! Inform yourself about the laws applicable to the product/service you offer online and highlight all the information and terms of sale on your web pages, because in the new digital transparent world the buyer is more powerful than ever. For the sake of your business and its growth, practice ethical behavior and be fair with your customers. These are people who have given you their trust and whom you should take care of. A disgruntled customer will spread a bad word far more than a good one. Care is the best marketing tactic.
We wish you successful work and progress.